It’s a brave new Internet world, and search engine optimization changes almost daily. While computer chips aren’t doubling in speed every couple of months like they used to, the tech industry and all aspects of marketing continue to evolve at a viral rate.

It’s a whole new world for marketers, where competition is stiff and fierce. One angry competitor can essentially bring your business to its knees with a couple of negative comments, well placed and believable, especially if you are relying on Google-maps alone to promote your company.

Marketing has taken on many faces over the years, but in the modern world, the newest is the ability to shape-shift. To morph on the fly.