Contrary to systems or cultures where everybody gets rewarded for simply participating and no matter their attempts, abilities, or even the score—the sole position that in the end adds up in business—and the one that brings in the highest rewards—is, naturally, first. If you aren’t in the dominant spot in your market, then you’re at risk.

When economic systems are full of business, the company in first spot continues to acquire clients and enlarge its size and presence while the feebler players squeeze out increasingly littler gains, assisted along entirely by the rich nature of the market. But, once these fruitful times decline, the dominant company profits from its 1st place spot and snaps up market shares away from all the additional competitors while those in every other spot pay the price. So stop compromising and being “fair.”

Let’s get you combat-ready—each moment of each day—for the number 1 position in your business. You need to be on top when the market is excellent and take market share once it isn’t.