We live in a superficial world; most people will do anything to give the impression or illusion of being something that they aren’t in hope of gaining respect, adulation, admiration or other such things. And as a society we do encourage that type of behavior because we seem to only look at the part of the iceberg that we can see, ignoring the submerged portion which might really be more important. If it looks the part, then it’s good enough. “That guy has a BMW, a fancy house and all the new techno gadgets money can buy… he must be rich!”, never mind that the guy has two mortgages and a slew of credit companies harassing him to get their monthly dues. The guy looks like he’s rich but in reality, he’s probably poorer than the average bum because of all the money he owes!