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Consumer Behavior 10th Edition by Leon G Schiffman
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Consumer Behavior 10th Edition by Leon G Schiffman

(2 customer reviews)

Original price was: ₹ 399.Current price is: ₹ 199.

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Description

Description

Consumer Behavior 10th Edition by Leon G Schiffman

Consumer Behavior is the text that set the standard for consumer behavior study. The book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer s ability to learn more about customers purchases in order to implement a strategy with greater precision.
In this edition, Professor Ramesh Kumar has added extensive cases, discussions, and examples relevant to Indian consumers and markets, creating a global perspective and making this pioneering textbook even more interesting to Indian students.
Publisher ‏ : ‎ Pearson; Tenth edition (1 January 2010)
Language ‏ : ‎ English
Paperback ‏ : ‎ 552 pages
ISBN-10 ‏ : ‎ 8131731561
ISBN-13 ‏ : ‎ 9788131731567
Country of Origin ‏ : ‎ India
Author  :  Leon G Schiffman
Condition  :  Old/Used Preowned Book
Reviews (2)

2 reviews for Consumer Behavior 10th Edition by Leon G Schiffman

  1. Vijay Verma –

    Convenient wishlist feature for saving desired titles for future purchases.

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    PreBooks.in turns buying books into an eco-conscious adventure.

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