Get others to do what you want, subtly and without detection. Exact phrases and words to convince, plant ideas, lead, and defend yourself.

If you want to (1) win people over, (2) negotiate and debate better, and (3) become an effective and engaging leader, Persuasion Tactics will be your seminal guide to coming out on top and ahead.

“This book shows you proven and practical methods and techniques you can use to be a better persuader with every person you meet.” Brian Tracy – Internationally renowned speaker and bestselling author of The Psychology of Selling, Maximum Achievement, and The Power of Charm.

Master both direct and subconscious persuasion methods.

Most books on persuasion promise “mind control hacks” – they are complete myth. Persuasion Tactics contains only scientifically proven methods from the world’s top researchers, marketers, leaders, and negotiators. Learn how to completely change people’s minds with undetected, invisible influence and mental maneuvers.

Get your way without confrontation or feeling pushy.

Persuasion is much more than simple arguing or negotiating – it’s about making your presence and impact felt in every aspect of life. As a social skills and charisma coach and internationally bestselling author who has sold over a quarter of a million books, this is exactly how people get ahead in life and become charming, confident, and likable. It’s how people get what they want and are able to attract it into their lives.