If you can convince your subconscious mind that you are … whatever you want to be … then the results will follow! Many books on positive thinking, like Think and Grow Rich, focus mainly on the financial benefits to be gained from altering your thoughts. The reason for this is obvious: it taps into the desire of so many people to become wealthy. Whilst this may be geared to capturing the public imagination, it may also give doubters and newcomers the wrong impression. People buy these books Affirmations are positive statements describing a desired condition in your life. That condition may not yet exist, but the affirmation is spoken as though it does. A simple example might be: “I am at peace with my life.” This is repeated several times on a daily basis, out loud or mentally, the aim being to program the subconscious mind into producing the desired outcome. They must be sincerely felt, and spoken in the present tense with conviction and enthusiasm.