Business Communication Today, 14e, presents the full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile and visual media. Each chapter adapts the fundamentals of effective writing to specific workplace challenges and media applications, so students will be better prepared to succeed from their first day on the job.

With a strong focus on mobile integration, the fourteenth edition blends current topics, such as social media in business, with more traditional entrepreneurial concepts. The book also emphasizes on the importance of developing a strong sense of etiquette, recognizing ethical dilemmas, advancing ethical communication and respecting the rights and needs of audience members at every stage of the writing process. By integrating all the key skills and insights that students need in order to succeed in today’s dynamic workplace, Business Communication Today is an unmatched resource for preparing the next generation of business professionals.

About the Author

Courtland I. Bovee, Professor of business communication C. Allen Paul distinguished chair Grossmont college John V. Thill, chairman and chief executive officer global communication strategies Roshan Lal Raina, Vice chancellor JK lakshmipat university.

Publisher ‏ : ‎ Pearson Education; Fourteenth edition (12 July 2018)

Language ‏ : ‎ English

Paperback ‏ : ‎ 736 pages

ISBN-10 ‏ : ‎ 9789353062682

ISBN-13 ‏ : ‎ 9789353062682