You’ve heard of Google. Anyone who hasn’t heard of Google has been living under a rock for several years now. But did you know that Google can help you do more than just find information? Google can help you increase the bottom line of your business.

There are two ways that Google helps business owners increase their bottom line – with Google AdWords, and Google AdSense. There are two separate advertising programs that actually work together, even if you are only participating in one of the programs. Both programs are free to join.